Improving YOUR PHOTOs
CAN BE THE DIFFERENCE between
GETTING YOUR handmade BUSINESS
NOTICED OR NOT.
As a handmade business owner, you understand what it's like to spend your days working on your passion and pouring your soul into your work. You're doing something that inspires you, but sometimes you feel overwhelmed with everything you need to do to have amazing social media profiles, attract your ideal customers, and market your business in a way that feels genuine and creative.
It can get really stressful trying to figure out what to spend your time doing when all you really want to do is the thing your love. Everyone keeps telling you that you need to focus on your product photos, so you think that must be a good place to start. You're just unsure of having to learn to use all that gear and what to even do with it to make your shop look better.
Let me tell ya that it's time to readjust the way you're using photography in your business. The way people view your brand is critical to whether they'll stick around and buy from you. Your images are what help them to decide immediately if they'll stay or go, and you've gotta make sure you're capturing their attention and conveying your unique story all the time.
Approach photography as another piece of your creative process rather than a technical skill that's just another thing you have on your to-do list. It's a compliment to your craft, and it allows others to see the genius behind your work. Instead of worrying about what camera you should be buying, what lens is best, and how to set up a light box for start white backgrounds, pay attention to the right strategies and techniques to make your story and your vision come to life.
meet the founder
You're totally capable of DIYing this! Don't be afraid of photography! It's way more than just a bunch of tech gear. Embrace it as another artistic tool to create your vision and show your customers that they'll be a part of something special if they buy from you.
YOUR STORY IS YOUR BREAD AND BUTTER AS A HANDMADE BUSINESS.
Most of the time you can seriously improve your images just by learning how to plan, style, and compose them in a more polished way. That's right! Just playing around with how to style your products and finding ways to tell a story with them can make a much bigger impact than which camera you're using because when it comes down to it,
YOUR PHOTOS NEED TO GIVE YOUR IDEAL CUSTOMERS
A WAY TO EMOTIONALLY CONNECT WITH YOUR BRAND.
People come to you as a handmade business because they want something personal and special, not something from a big box store. So when they come to your site, you've gotta show them who you are, why you make the things you do, and give them something that feels just for them right from the start. You've only got a few seconds to truly grab someone's attention, so make those seconds count!
YOUR CUSTOMERS NEED TO KNOW RIGHT AWAY THAT YOUR SHOP IS RIGHT FOR THEM.
Give them a clear picture right away of why you do what you do and how you can help them. They want to feel like they've found a cozy little shop that feels like home to them, and it's your job to give that to them. With a little visual know-how and the right styling techniques to make everything come together, you can put together photos that are visually consistent, emotionally connect with your ideal customers, and builds confidence in you as the go-to person for what you make.
I want you to feel empowered enough when it comes to all the photography stuff so that you're no longer worried about how you stack up to all those other shops out there. That you know your product photography and social media photos look amazing and connect with your customers in a way that makes them keep coming back to you. That makes you feel excited to keep creating beautiful, artisanal products because you know people love it.
SO LET'S get YOUR HANDMADE BUSINESS LOOKing BEAUTIFUL,
SHOW YOUR CUSTOMERS YOU'VE GOT A GREAT STORY,
AND POSITION YOUR SHOP AS THE GO-TO PLACE FOR THEM.
the PHILOSOPHY around here IS SIMPLE:
1. BE A VISUAL STORYTELLER & HIGHLIGHT THE UNIQUENESS OF YOUR PRODUCTS & you as a maker,
2. PLAN A STRATEGY FOR CREATING Beautifully styled photos that paint a picture,
3. APPROACH your content creation in a purposeful way that doesn't feel like it's taking over your life.
To create a beautiful handmade business that customers can't stop talking about to their friends.
if you'd like to improve your own product photography & social media images,
then start with the following posts to develop your style: