YOUR CREATIVE STORY IS INSPIRED
BY A UNIQUE PERSPECTIVE.
LEARN TO CELEBRATE ALL THE THINGS THAT INSPIRE YOU, CONNECT WITH YOUR IDEAL CUSTOMERS THROUGH STORYTELLING,
& EXPRESS THE PERSONALITY OF YOUR BUSINESS VISUALLY THROUGH YOUR BRAND.
This month's highlights
Boost Your Creativity & Your Handmade Business
constant creation breeds more creative inspiration.
Creativity is not just one dimensional. You don't have to just choose one discipline and always stick to it. Enough with stove-piping ourselves into doing one thing! Yes, you should focus to make things less confusing for your customers, but you also need to do many different things in your life to make your creative expression and perspective truly unique. Start looking outside of your field and gather inspiration from anything and everything that moves you.
branding builds on your uniqueness in the market.
Put all the pieces together to create a brand that visually represents your unique perspective as a maker and captures the essence of your pieces. Building consistency in your brand is not only crucial to having your ideal customer understand what your brand is about but also showing that you have a distinctive point of view that's all your own.
paint a picture that captivates
In every image that you share of your work and yourself as a maker, you're curating a larger composition of the way you want customers to view your handmade business. You get to decide what that picture looks like and how to convey your message. Don't be afraid of the tech stuff! Just think of it as another tool in your creative process.
"the desire to create is one of the deepest yearnings
of the human soul."
creative prompts. inspiring quotes.
artist & maker interviews.
tell the story of your brand
behind the scenes. lifestyle shots. your unique perspective.
use Photo & Video to convey your message
"about" videos. tutorials. live chats.
DEVELOP A VISUAL CONTENT STRATEGY
TO CONNECT WITH YOUR CUSTOMERS
website. social media. online store. marketing materials.
Draw Creative Inspiration from Outside
of Your Primary Craft
for constant inspiration